Welcome To the World of C.I.C.O. You may have plenty of questions. Like what is this? What is it all about? Why should I care? Well stayed tuned. Continuing reading and I will try to answer as many questions as I can.
First off, Check In Check Out is on a mission! We are on a mission to be the voice our society needs to create more change than ever. There are so many things going on in this world that requires all of our attention, but many of us do not focus on it because we do not see the significance at first glance. If we do not see how it affects us, we go about our day without it even crossing our mind again…UNTIL something pertaining to it happens and affects us personally. We are here to tell you that you should be aware at all times, think twice often, understand how things will affect you and always stand up for what is right.
This will NOT change overnight. I understand we all fall short sometimes when it comes to informing people on what they need to know and letting them know what would help them in different situations. We understand you get busy. We all get busy with life, but we want to be a constant reminder to DO SOMETHING!
I see it all the time with issues in the news. Something tragic happens and there is all this commotion surrounding it. People are voicing their opinion on what should have been done or what should be done. Many are sad making Facebook and Twitter posts about it. Protests and rallies are formed and just a lot of fuss. All of this happens in a week, and next week no one is mentioning it as much. The cycle continues. More and more similar tragedies occur because we allow it. We don’t nip it in the bud.
Short attention spans allow us to fall off, but the purpose of Check In Check Out is to SOUND OFF CONSTANTLY!!! We want to be the echo after shouting on a mountain top. You will hear it over and over and over until proper action is taken. We want to create an avalanche of advertising and PSA’s; a large outflow of knowledge. This will help people remember action should be taken and that the cause is not lost. Some campaigns may be silent, but we want to be that complementary noise that continues to say what needs to be said when no one else is being vocal about it and what needs to be done; which will keep the movements alive.
I know this sound like something you may have heard before. It may be, but I promise that the enthusiasm, the passion we have and the creative mediums (Words, Voice, Images, Music and more) we will use will help make a change. We do not focus on only big issues; we focus on the small ones as well. Sometimes the smallest things could make the biggest impact. A quick phone call or text message with a piece of information could save a life. We want to serve as a constant reminder on many issues. We want you to Check In before you Check Out.